Instagram is undeniably one of the giant social media channels across the globe. With billions of users, it is considered as the best place to do marketing and advertising for businesses. One of the best things about Instagram is that it provides wide variety of tools that businesses can use to further engage and interact with wider audiences. One of the common and most popular Instagram tools is the video function. But how do you use this function to effectively market your brand? To help you out, here are some tips that you may consider.

According to a survey, consumers love video on Instagram. As a matter of fact, some business owners that most of the purchases of their customers are driven by their high quality and engaging videos. Hence, when it comes to social media tools, video is indeed the clear winner. This is why it is important that you produce not only high-quality videos but also videos that tell stories and strike the most vulnerable part of your customers. This can help you become the leader on Instagram and you can attract wider audiences to promote your brand.

When you create a video on Instagram, it is important that you make use of the available tools and resources. One of the best things about signing up on Instagram for a business account is that you will be provided with different tools that you can’t use when you sign up for a personal account. Thus, you will be bale to use tools and features such as analytics, measurement, contact button and others which can be very helpful as you create your videos. You can also use filters to adjust the brightness, contrast of the quality of the video.

Another great tool that you can use on Instagram is IG stories. This allows you to share your products, experiences of your customers and any other ideas that you want to share. You can even do a live video on IG stories which can be a great way to interact with your audiences and followers. When doing live videos, it is advisable to become interactive as much as possible. As you may know, people can comment and react on your stories and live videos. Hence, make sure to respond to their messages as much as possible so there will be a connection between your brand and the audiences.

Speaking on being interactive, when you create your video content, it is also recommended by experts to showcase to your audience that your business also supports a particular cause. According to studies, Instagram is made of younger users and they care so much about social causes. As such, to engage users on Instagram, make sure to showcase them that your business is not just for profit but it also cares and supports causes. You can also buy Instagram followers to boost and increase your following. With this, you can make the best out of your social channel.

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Chris Bennett is a travel enthusiast who wishes to publish his travel experiences someday. He is here to learn more about what people think about the different trends and happenings across the globe.